Nov
17th
Mon
17th
et’s take a step back and look at the incredibly low average number of page views per visitor on a typical retail site. This shows that a huge percentage of your customers see only one or two pages and are gone (what we refer to as “one and done”). If you were a traditional shopkeeper and observed half of your visitors taking three steps into your store and abruptly bolting out, you’d likely think there was something greatly amiss. The fact that most of us have accepted such a high initial exit rate is truly a sign of the former age of excess. The golden rule of store-based retail is to entice your customers to come in and shop through interesting and attractive storefront displays, end-caps and in-store attractions. The golden rule of online retail should be no different.
